Beyoncéis making fashion a family affair.
The singer stars in a new ad for her IVY PARK x adidas clothing line for kids, enlisting daughter Blue Ivy, 9½, and 4-year-oldtwins Rumi and Sir, whom she shares with husband JAY-Z, for the cowboy rodeo–themed campaign.
In the clip, Beyoncé is seen matching her younger two in all blue outfits, and in another shot, the proud mom walks beside Blue, who is nearly as tall as the star. Sir is also shown in a blue cowboy hat in another moment.
“The rodeo isn’t just for the grown ups. Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids,” read the caption shared alongside the ad on Instagram. The children’s apparel launchesonlineAug. 19 and in select stores Aug. 20.
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Speaking withHarper’s Bazaarfor the magazine’sIcon Issuecover story,Beyoncé explained why she wantedto add outfits for the whole family in the new line.
“I’m excited that IVY PARK x adidas will now feature kids' clothing with this drop,” she said. “On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.”
PHOTO: Ivy Park/InstagramPHOTO: Ivy Park/Instagram
Beyoncé’s motherTina Knowles-Lawsongave a sweet shoutout to her granddaughter on social media at the time, revealing that Blue wasn’t actually scheduled to pose in the campaign.
source: people.com
