People often say imitation is the best form of flattery, butKim Kardashian Westisn’t here for the copycats.
TheKeeping Up with the Kardashiansstar has become known for wearing one-of-a-kind custom designs and vintage pieces straight from high fashion labels’ archives. But with Kardashian West’s more than 127 million Instagram followers jumping at the chance to channel their inner KKW, fast fashion brands — which produce inexpensive clothing for the mass-market in response to trends — started copying her looks and selling them almost immediately after she steps out wearing them.
Hollywood To You/Star Max/GC Images; Fashion Nova/Instagram
“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas,” Kardashian West said in a lengthy thread onTwitter.
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“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent,” thereality star said.
Shecontinued, “Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it’s not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.”
Kardashian West then shut down the internet rumors circulating that haveaccused the star of working in cahootswith fast fashion brands and tipping them off to what she plans on wearing.“This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not,” the reality star said.
“My relationships with designers are very important to me. It’s taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life,” Kardashian West continued.
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She added, “I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create.”
The$49.99 “Winning Beauty Cutout Gown” sold outwithin minutes on the Fashion Nova website.
Fashion Nova maintains that while they have not collaborate with Kardashian West on any of the look-a-like dresses, they will continue to seek fashion inspiration from the star’s wardrobe.
Earlier this month, Kardashian West posted this pic of ametallic gold gown Kanye made for her, which she ultimately chose not to wear (yet!), the star begged fast fashion brands not to knock it off. “P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? ,” she jokingly wrote onInstagram.
Kim Kardashian/Instagram
But sadly for Kim, some brands just don’t want to wait. Online fashion retailerMissguided replied only two hoursafter Kim shared her photo saying, “The devil works hard but Missguided works harder 👀@kimkardashianyou’ve only got a few days before this drops online.”
source: people.com
