RIM just reported earnings that wereeven more miserablethan expected . We ’ve already allege whythe company is make . But is there any way of life it can be salvage ? Well , just mayhap there is .
https://gizmodo.com/ten-reasons-why-blackberry-is-screwed-5812832
You ready , RIM ? It ’s time we had a talk .
Stop Leaning on Enterprise
You know who made BlackBerry popular ? companionship , who valued the handsets ’ security department and their keyboards and their message systems in a pre- and nascent - smartphone existence . Then consumers started connect in on the play , because employees and consumer are often the same masses ! But consumers have abandoned ship at an alarming rate , and even companies are realizing that if they just let their employees apply their own smartphones for work they ’ll be off the crotchet for monolithic yearly hardware bargain and — more crucially — dozens / hundreds / thousands of datum plans .
You know who else leaned on enterprise ? Windows Mobile . And from that heaping trainwreck come up Windows Phone , one of the most promising developments in Mobile River in year . So get the consumer back , RIM . They ’re going to be the ones who raise you up .
It ’s not just phones , either . The BlackBerry PlayBook wanted so urgently to be the definitive enterprise tablet , but that ’s kind of like being the definitive Cracker Barrel sommelier ; the two just do n’t go together . Not right now , anyway . Either give the PlayBook some consumer chops or let it die a graceful death .
Bring in New Management
Look , all esteem to Mike Lazaridis for being one of a handful of tech CEO left with serious technology chop shot . That does n’t mean he ’s a good CEO .
And even if he and carbon monoxide gas - CEO Jim Balsillie had been doing everything right and just run up against some downright dumb luck , there comes a time when you require a sweet bent of center and brains on the job . For RIM — which has been doing many things wrong!—that time was probably sometime in the center of the BlackBerry 7 development appendage .
If anything , a change would aid morale , whichwas alreadydemostrablyin the guttereven before thoserecently announced layoffs .
https://gizmodo.com/the-unhappy-rim-employee-emails-keep-on-coming-5817466
Android Is for Quitters
BlackBerry App World is like the sad discover - down entertainment park your dad contract you to because when he was a kid it was the only billet that had a logarithm flume . You make behind with devs . You got quiver . Get them back . Microsoft ’s doing it — slowly , surely — with Windows Phone , and you may too . It ’s going to take money , sure , but take how many run off investments you ’ve been willing to make recently you might as well splurge on something useful .
You ’ve get clock time before QNX make its earpiece unveiling . Use that time to describe up as many major devs as you could . Do n’t just make BlackBerry a QWERTY shopfront for Android apps . We have that already . It ’s called Droid .
Make Sure QNX Works Right
And honestly , there ’s no need to strike the Android panic push . You still shipped 10.6 million BlackBerries last quarter ( although who can say how many you sold ) . Your QNX - base phone are n’t going to be a game - changer , but they could get you back in the secret plan , you know ? But not if you speed it , and emphatically not if you push it outwithout BES / BIS email / calendar backup . That ’s like releasing a Twinkie with no gooey take .
https://gizmodo.com/qnx-blackberries-being-rushed-out-yes-without-real-e-5839317
BlackBerry 7 is okay . It ’s fine . It ’s not great . We all know that . And you essentially acknowledged on your earnings call today that it ’s a make-do until QNX gets here . But it ’s a good enough make-do that you could run with it for as long as you involve to . You also just said that a class from now BlackBerry 7 would still represent the majority of your sales . Works for me ! As long as QNX eventually contract a major splash .
You ’re endure to enjoin us more about QNX plans in October , and we can await until then . And I ’ll take you at your word today that you ’re waiting until everything ’s consummate to release it . Then again , you seem to imagine you did that with Torch , which , nope !
https://gizmodo.com/the-blackberry-torchs-biggest-failure-rims-ridiculous-5614843
Quit It With That BBM Music Crap
Seriously , whatare you thinking ? Did this cost you any money ? Because you blow all that money .
https://gizmodo.com/blackberrys-bbm-music-is-the-dumbest-music-service-ive-5834294
Accentuate the Positive
You know what , RIM ? We like you . You ’re the underdog . You make some handsome hardware , the right QWERTY mobile keyboard out there . And there ’s no reasonableness Mobile River should n’t be a four - sawbuck raceway . That benefits contender , which benefits everybody . Your earpiece are unafraid , they ’re dependable , they ’re reasonably priced . All that ’s large .
And hey , you ’re still make luck of money ! Sure , you ’re not making it as tight as you used to , but $ 4 billion of receipts is a lot of Curves . And there was still $ 329 million of net income in there which , even though it ’s less than half the profit of last twelvemonth ’s correspondent after part , is still enough to fund some solid R&D.
So you bang what ? Be RIM . Make BlackBerries . Do n’t make huge investment funds in cheapjack lozenge no one asked for , do n’t labour out half - baked package no one wish , do n’t make up one’s mind months too late to manufacture a music service no one needs . the great unwashed do n’t go to the circus for the sideshow , they go to see the elephant . So give us some gross out elephants , already .
There ’s Leslie Townes Hope , RIM . A tiny little splinter of Bob Hope that you’re able to turn this thing around and be , well , let ’s not say the company you once were . Let ’s say you could turn over this affair around and last . I for sure desire you do . But it ’s run to take whole draw more than you ’ve been usher us .
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