Over the weekend, Hollywood’s hottest young stars all gathered to celebrate one of the most iconic (and popular) jean styles of the past century — the Levi’s 501.
The brand threw an epic bash in Los Angeles on Saturday with the coolest lineup of buzzy stars.
In honor of the anniversary, Preston reinterpreted 501 styles for both men and women, with each style showcasing his signature streetwear designs. The two jeans, which feature distressed detailing, are available now at select Levi’s and Nordstrom stores.
In addition to modeling in herown 501 campaign, Baldwin wore Preston’s designs in a photo shoot with the designer as well. “Levi’s is just a really iconic brand — it’s the best denim brand,”Baldwin previously told PEOPLEabout her campaign.
And now that she has a closet full of 501’s, she says she loves styling them with a crop top, sneakers or boots. “Whatever you feel comfortable in, you can’t go wrong,” she said.
The official anniversary date of the 501’s is May 20, 1873 when Levi Strauss received the patent for riveted denim pants. Strauss was the first to put copper rivets in the corners of the pockets to keep them from ripping and made the openings stronger and more secure. The “waist overalls,” as they were called back then, became the unofficial uniform of miners during the Gold Rush and thanks to design innovations, eventually turned into the must-have denim for big-time movie stars who helped make the jean more mainstream in the ’50s.
Marlon Brando
In the 1950s, Hollywood’s rebellious bad boys, like actor Marlon Brando, expanded the reach of the pants to go beyond Western cowboys to an everyday must-have item.
Alain BENAINOUS/Gamma-Rapho via Getty
Marilyn Monroe
Monroe wore Levi’s in her last film,The Misfits, in 1961.
Sunset Boulevard/Corbis via Getty
Bruce Springsteen
Born in the U.S.A. album cover.
Currently, the brand’s celebrity following is so strong that it’s constantly collaborating with stars likeSnoop DoggandJustin Timberlake(who just designed his own capsule with Levi’s last year).
source: people.com
