It ’s getting hard and harder for Google to sham it ’s not theanticompetitive bullywe all know it to be . Case in full stop : as part of the company’songoing battleto fend off the heavy antitrust mulct ever imposed by the European Union , the company reason in an EU royal court on Tuesday that it ’s … the most - searched - for term on Bing ’s search engine . Yes , really .
“ We have submitted evidence showing that the most common search inquiry on Bing is by far Google , ” Google lawyer Alfonso Lamadrid enjoin the EU ’s General Court in Luxembourg . According to Bloomberg , whichfirst reportedGoogle ’s arguments , Lamadrid lead on to note that “ people expend Google because they choose to , not because they are pressure to . ”
If this argument sounds intimate , it ’s because it ’s near identical to the talking point Google CEO Sundar Pichai used back in 2018 , when European governor firstslappedthe technical school giant star with a $ 5 billion ( € 4.3 billion ) amercement — the largest ever issued by the European Union . The EU ’s ill alleged that Google had abused its Android market dominance in uncounted way , let in by bundling its flagship search engine as part of its mobile phone operating organisation .
Photo: Tobias Schwarz (Getty Images)
Pichai , meanwhile , saw things a chip otherwise . In ablog posttitled “ Android has created more choice , not less , ” he fence — just like Lamadrid would fence three years after — that Android users could well switch to another search locomotive if they prefer , say , Bing or Brave over the Google search engine that came preloaded on their phone .
The fact that Google swallowsmore than 90%of search engine traffic worldwide , Pichai plump on , is only because its users choose Google over those competitors .
At the end of the Clarence Day though , the intellect why people often pick out Google is because … Google poured a ton of resourcefulness into dominating search in the former days of the cyberspace . Back in 2000 , the fellowship had already index more situation than any other search engine at the time .
In 2013 , for example , the company had indexed an estimated30 trillion web pagesas part of its vast net . Three old age after , that number jumped up to130 trillion pagestotal . And those figures have continued to skyrocket since then . As the Gigablast Maker Matt Wells told The New York Timeslate last yr : “ If mass are on a hunting locomotive with a small index , they ’re not always go to get the results they want . And then they go to Google and stay at Google . ” And ultimately , when Google ’s the default search locomotive engine onAndroid and Appleoperating systems alike , staying in Google ’s web is that much prosperous .
Acquisitions of competitor and letters patent tsunami have been part and parcel for Google over the last couple of decade and diminished lookup engines like Bing havestruggledto compete . The situation is so absurd , we ’re sit down here treating a lookup engine by Microsoft as some sort of scrappy underdog .
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