Doritos are seriously one-upping their snack game for 2020.
Frito-Lay just unveiled two new Doritos offerings that are available everywhere on Tuesday: Flamin’ Hot Limon and an updated version of the classic Cool Ranch.
The addition of Doritos Flamin’ Hot Limon was a no-brainer for the company —hot and spicy foodscontinue to grow in popularity and last year’sFlamin’ Hot Nachoflavor became an instant hit. According to a press release, the Flamin’ Hot Limon chips aim to “bring the same signature heat but with a tangy twist.”
While Cool Ranch Doritos have been one of the most popular flavors for decades, and have even inspired a few fast food favorites (Hello,Taco Bell’s Cool Ranch Doritos Locos Taco!), the new-and-improved Cool Ranch Doritos now promise evenmoreof the classic Cool Ranch flavor. The new recipe — clearly marked with a label that reads “Now with more Cool Ranch flavor” — will eventually replace all the original Cool Ranch bags on shelves.
Frito-Lay
“Doritos is known for making bold, innovative moves,” said Leslie Vesper, senior director of marketing for Frito-Lay North America, in the press memo. “The release of Doritos Flamin’ Hot Limon and the revamped Doritos Cool Ranch are two entirely new ways for fans to enjoy our beloved legacy flavors.”
January is a big month for snack companies as they prepare to unveil their Super Bowl commercials. Doritos fans will need to stay tuned to find out which of their flavorful chips — and which celebrity, if any — will be featured in their spot this year.
Last year’s commercial featured Chance the Rapper chowing down on some Flamin’ Hot Nacho chips before dancing alongside the Backstreet Boys.
While we have to wait a few more weeks for the Super Bowl on Feb. 2, Doritos Flamin’ Hot Limon and the amped-up Cool Ranch Doritos are available nationwide now. They cost $4.29 for a 9.75 oz. bag and $1.89 for a 2.75 oz. bag.
source: people.com
