https://twitter.com/embed/status/895357116277342208

Andy Rubin , the guy who created Android before pass on Google in 2014 to give a bakehouse ( among other thing ) , trust his upcoming phone is tangible and has been tweeting out movie to try out it .

TheEssential Phoneis a $ 699 twist Rubin foresee as “ bringing material passion and craft back into [ smartphones ] . ” It was originally supposed to launch in June , but after protracted wait , the phone was begin to feel a bit like vaporware — that is , until Rubin resurface today to announce that an prescribed launching particular date is amount next week .

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While Rubin can be called one of the forefathers of the forward-looking smartphone , it ’s pretty well-heeled to be sceptical about the Essential Phone . The handset is say to boast some far out lineament like a 5.7 - inch bezel - less show that curves around its front - facing camera , a modular supplement system that magnetically attaches add - ons to the back of the phone , and a gorgeous titanium and ceramic consistence that Essential claim is so ruffianly , the company wo n’t even make a case for it .

However , now that Amazon and Chinese net titan Tencent haveinvested $ 300 millionin Essential , there may no longer be cause for concern . At launching , the Essential Phone is set to be a Sprint sole , although you will apparently still be able to purchase unbolted versions from retailers include Best Buy and Amazon and then bring it to other carriers with full compatibility .

While it ’s hard to envisage anyone , even someone as influential as Rubin , really twist the smartphone securities industry on its head in the year 2017 , you got to give the guy credit for adjudicate .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Andy RubinConsumer Tech

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