Coca-Cola Filmed Noisy Filmgoers And Put Them In Fake Movie Trailers

To help drive home the spot that you should n’t ruin a picture show by talking , using your speech sound , or snack excessively loud , Coca - Cola created a simulated movie trailerfeaturing people in the actual field of operations disrupting the action on concealment . Which served to tug home the clip ’s tagline : “ When you make noise during the movie , you become part of it . ”

https://www.youtube.com/watch?v=zy9RpsUYyq8

Using a light-green covert and a hidden photographic camera in the theater ’s anteroom , unsuspicious patrons were take and then immediately composited into a fake trailer that served as a PSA reminding the audience to be cultivated and respectful to others while enjoying a movie . The turnaround time for pluck off such a stunt was incredibly mean given the magazine had to run before the moving-picture show everyone was going to see , but there ’s no doubt it would have put everyone in that dramatic art on their good behavior . [ YouTubeviaTaxi ]