And they ’re not ask for vague warnings about how oil and gas might have something to do with the Earth thawing — they want the labels to cite the Intergovernmental Panel on Climate Change ’s report about how dangerous the industries are .
“ This would ensure the public is not misinform , and dodo fuel companies are accountable for the damage they do , ” ClientEarth say in astatement .
https://gizmodo.com/building-all-the-fossil-fuel-projects-already-in-the-pi-1839949666
A mock up of one of BP’s ad with a warning about fossil fuelsImage: ClientEarth (www.thewholetruth.uk)
They filed the first - of - its - kind complaint to the Organization for Economic Cooperation and Development ( OECD ) on Wednesday . The 100 - varlet dossier alleges that BP ’s Modern “ Keep Advancing ” and “ Possibilities Everywhere ” campaigns , which describe the fellowship ’s gas as “ uncontaminating electrocution ” and prominently feature shots of renewable energy technology and cute immature the great unwashed drive electric cars and riding wheel , are so misleading and rife with “ greenwashing ” that theybreach external guidelines on corporate behavior .
Inone TV advertizing , a man with a warm British dialect order , “ We need to read from the past times , work hard than ever , to create clean , greener , smart energy safely , ” over shots of workers set up a solar panel and a clotheshorse ride his bike up the street . “ The world needs progress , seeking new possible action everywhere so we can keep power dreams and ambitions . ” So inspiring !
You ’d think the run was created by some new London - based sustainable energy business firm , not the British transnational petroleum and throttle company responsible for theDeepwater Horizonspill of 2010 which kill 11 prole and resulted in million of barrels of oil flow into the Gulf of Mexico . Onlyfive companies in the integral worldare responsible for more carbon emissions than BP . Yet their ads conveniently overleap this . And though it ’s making some investing into renewables , more than 96 percent of BP ’s capital expenditures are on crude and flatulency .
ClientEarth” class=”size-full wp-image-2000106331″ />A sample “tobacco-style” warning label created by ClientEarth.Image:ClientEarth
“ BP is spend millions on an advertising political campaign to give the impression that it ’s racing to renewables , that its throttle is cleaner , and that it is part of the climate solution , ” say ClientEarth attorney Sophie Marjanac in astatement . “ grant to its own figures , BP is spend less than four pound in every hundred on low - carbon investments each year . The rest is fueling the mood crisis . ”
In a program line on Wednesday , BPsaidthey have n’t seen the complaint yet , but that they “ strongly reject the suggestion that our advertising is deceptive .
“ BP is of course of instruction well known as a major oil and gaseous state producer . We are also attached to advance a low carbon time to come , ” the statement continues . “ So one of the aim of this advertising campaign is to let people know about some of the possibleness we see to do that , for example in tip , solar and electric vehicle charging , as well as in natural gas pedal and modern fuels . ”
The thing is , if they ’re serious about their committal to “ advancing a low carbon future tense , ” they should recognize that imply we ca n’t produce new oil and gas . Studyafterstudyshows this . Heck , a new one that the Global Gas and Oil NetworkreleasedThursday found that “ carbon copy emission from vegetable oil and gas in operating fields and mines press the world beyond 1.5 ° coke of warming by 2030 ”
“ Any enlargement of oil and gas production would take us beyond 2 ° C , ” the new report states .
The United Nations hasmade it clearthat warming past that 1.5 degrees Anders Celsius ( 2.7 degrees Fahnreheit ) could usher in massive hotness waves , the loss of near all coral Witwatersrand , and most Arctic ocean ice . It would also subject million of hoi polloi to life - threatening heatwaves and floods and generally make catastrophe .
grouse what ’s yours ? ? ?
— Mary Annaïse Heglar ( @MaryHeglar)October 23 , 2019
These BP ’s ads are scarcely the only gay fossil fuel company ads that colour over the mass - genocidal burden of the oil and accelerator pedal industry . I closely miss my mind over anotherBP ad on Twitterthat demand me to calculate my atomic number 6 footprint , as though I should feel guilty for occasionally forget to turn off my hall igniter ( I ’m getting good ! ) while the company continues to produce1.4 million barrels of oil a day . Other oil company have followed similar paths . Arecent Shell ad , for case , feature influencers attempting to cut down their fossil fuel emission while driving across the nation , as though Shell is n’t theseventh biggestcarbon emitter in the earthly concern .
But yeah , the ads are hunky-dory ! Just add the warnings . And make them really , really big … like , big enough to cover the whole thing .
Greenwashing
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