Apple ’s got more cash on hand than any other company on the planet , and some of that John Cash may go towards acquiring Shazam .
TechCrunch is reportingthat Apple is “ cheeseparing to acquiring Shazam , ” which is frustratingly vague . It could be a done deal or Apple could have call Shazam ’s people up yesterday .
If you ’re like me and have n’t used it since about 2007 , than you might have forgotten that Shazam , is an app that figures out what song is playing in your current environment . The app has been around since 1999 , when it launched in the UK and was used by texting a specific phone number .
Now , with over 1 billion downloads ( as of September 2016 ) , Shazam is one of the larger euphony apps available , and its current incarnation allows for a encompassing range of method of music discovery — something Apple might be peculiarly keen on as it continues to pad its own medicine divine service , Apple Music . Google already has its own version music breakthrough serving uncommitted in Google Assistant - enable earpiece , too . So this acquisition would give Apple ’s Siri an easy avail win .
According to TechCrunch ’s anonymous sources Shazam could be acquired for less than the $ 1.02 billion evaluation it have back in 2015 .
We ’ve reached out to Shazam for comment . Apple declined to comment .
UPDATE 12:21pm : Apple on Monday sustain toBuzzFeedthat it is buy Shazam . “ We are thrilled that Shazam and its talented squad will be join Apple , ” Tom Neumayr , an Apple spokesperson , told BuzzFeed News . Neumayr tot up that the two companies are “ natural tantrum ” due to their shared “ passion for music discovery and deliver swell medicine experience to our users . ”
[ TechCrunch ]
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