An Uncomfortably Intimate Look at RIM’s Fall from Grace

Our friends over at BGR were capable to sing to several former RIM executives to geta look behind the curtain of RIM ’s declension from grace .

It ’s not news that RIM has struggled to adapt to theevolving demandson consumers . But how it is that a company execute by very impudent multitude found itself in such a terrible position is bewitching . The company let its success in the corporate world dictate its future , to the point that it define itself by features it would n’t adopt , instead of creation it would :

https://gizmodo.com/the-blackberry-torchs-biggest-failure-rims-ridiculous-5614843

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“ BlackBerry smartphones will never have television camera because the No . 1 customer of ours is the U.S. government , ” [ RIM Co - CEO ] Mike Lazaridis would say in meetings . “ There will never be a BlackBerry with an MP3 player or camera . ” … “ A BlackBerry with a name is ridiculous . ”

They finally did implement all of those feature , of class , but so lately and so grudgingly that they did n’t stand a fortune against the iPhones and Androids of the humankind . Now they ’re at the precipice , pinning their hope on courting carriers with promises ofa cut of app storage and service tax revenue .

What ’s striking about the executive ’ invoice , though , is how powerfully the virtues of Mike Lazaridis get across , even when mislead :

Ideapad3i

Mike was always focused on modest , granular features like how to make the speakerphone in a BlackBerry the best speakerphone on the market . Mike would say that mass were going to buy a BlackBerry because of the speakerphone … “ because they would n’t need a Polycom anymore . ”

He was dedicate to quality hardware , and like a Samurai continuously whetting his blade , he was going to make the good goddamn speakerphone on the planet . Silly as it sounds in retrospect , there ’s something unhappily respectable — even endear — about that .

And there ’s more — like Lazaridis ’s peculiar host of escort and the NHL digging for “ TMZ dirt ” on Jim Balsillie . Check outthe full accountover at BGR . [ BGR ]

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