Photo: amc
Nothing completes a trip to the movies quite like a bucket ofpopcorn. And thanks toAMC Theatres, it just became that much easier to recreate the experience at home.
The movie theater giantis expanding its business beyond their popular series of cineplexes to include distributing their beloved movie theater popcorn to fans in a series of new avenues.
AMC Theatres Perfectly Popcorn, a product pulled from the same recipe the brand has been selling in theaters since 1920, will be available for sale starting in 2022.
The businesses will also feature other AMC movie theater snack items, like candy, bottled water, and Coca-Cola Freestyle soft drink options (for those who love to mix their own soda concoctions). A variety of gourmet popcorn flavors will be available as well.
No retailers near you? No worries! AMC plans to sell “To Go” packages of popcorn for takeout or pickup at its theaters, too.
Additionally, the company is going to take AMC Theatres Perfectly Popcorn to supermarkets and convenience stores too, with packaged and microwavable versions hitting shelves later in 2022.
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All of this is because it’s seen significant growth in the U.S. popcorn market, the brand said in a statement, and expects that to continue over the next several years.
“The announcement that AMC will become a competitor in the multi-billion popcorn market is so natural and logical, one wonders why the idea has not been tried before,” Adam Aron, Chairman of the Board and CEO of AMC, said in a statement. “Needless to say, AMC knows popcorn ever so well. On our busiest days, AMC Theatres currently pops in the range of 50 tons of popcorn per day. But the popularity of popcorn extends well beyond the doors of our movie theatres.”
“With this new AMC initiative, we expect to reach entirely new segments of the U.S. population with our popular AMC Theatres Perfectly Popcorn,” Aron added. “For AMC Entertainment, this is an opportunity to diversify our business and to create a new revenue stream for our company, all the while delighting popcorn lovers whether they are in our theatres, are on the go, or find themselves in the comfort of their own homes.”
source: people.com
