fit in to a new report , Amazon has plans to launch a new rescue service , first with its third - party merchant , thenexpanding nationally . And executives at companies FedEx and UPS are no doubt inflame up to frantic phone shout about what their manufacture might look like in five years .

The unexampled delivery servicing will reportedly be call Shipping With Amazon , or SWA , according to the Wall Street Journal — not to be confused with Southwest Airlines , the first reach when you google “ SWA ” today . The SWA stigmatization is already being used in over three twelve US metropolis on a much smaller scale .

But SWA evidently would n’t just be for Amazon packages in the long term . The visual sensation , as it ’s hinted at in the WSJ , is to compete with FedEx , UPS and even the US Postal Service for shipping anything anywhere , even if it ’s not an Amazon production .

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The Wall Street Journal report only mentions unnamed source , and Amazon has yet to respond to Gizmodo ’s request for comment . But rumors in the reality of Amazon have a funny way of coming truthful in some manner , even when the company powerfully denies them at first . But so far , the statements from Amazon have been generic non - denials about its plans to roll out a Modern far - reaching livery service .

“ We ’re always innovating and experiment on behalf of customers and the byplay that sell and farm on Amazon to make faster scurvy - cost livery choices , ” an Amazon representative told the WSJin a statement .

Would its new delivery service work out ? That depends on who you require on the recollective argument of people who have to touch a product before it hit its way to your door . Gizmodo ’s own Bryan Menegus reported last yr about just how toilsome the “ last mile ” is for Amazon , especially when it come up to the cost ittakes on workers . But Amazon clear conceive that it ’s the king of innovation and will no doubt conform to the challenge in a world of close , former delivery services like FedEx .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

https://gizmodo.com/amazons-last-mile-1820451224

Amazon is America ’s most dominant online retailer . But with its late acquisition of Whole Foods , it clearly has larger plans to dominate the world of thing like food , medicine , and deliveries . The troupe even announced latterly that it was rifle to set up its own wellness care services for employees . The so - called “ Everything Store ” of Amazon is looking to be your Everything Service .

The whole affair is reminiscent of that scene in the 2007 moving picture There Will Be Blood where Daniel Plainview sits with his son in California looking out at the sea talking about how he ’s going to work up an oil pipeline . Why ? It ’s all about avoiding transportation price , becauseshipping toll are for mark .

William Duplessie

https://www.youtube.com/watch?v=1I3u1RBuF6 g

“ If there ’s anything here … we take it to the ocean , ” Plainview , played by Daniel Day Lewis , says . “ What we do , we take a pipeline from here to Port Hueneme or Santa Paula and we make a deal with Union Oil . This is what we do and we do n’t necessitate the railroad and the shipping costs anymore , you see ? ”

“ Then we ’re realise money , we ’re making the literal money , we ’re not just drop it aside on shipping cost . ”

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So what will the delivery business front like in five years ? If Amazon ’s past behavior is any guide , it ’ll put everyone from FedEx to the US Postal Service out of line of work and then jack up Mary Leontyne Price as quick as possible once it becomes a monopoly . Only time will tell , of line .

[ Wall Street Journal ]

AmazonJeff Bezos

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