Aiwa: The Almost Great Audio Company

Aiwa . retrieve them ? They make their name manufacture hi - fi components in the ’ 70s and ’ 80s . In the ’ 90s they went mainstream . Boomboxes , portable CD actor , headphones , speakers , mini - system . In the ’ 00s they faded away , became property of Sony and die .

Aiwa was so close to becoming an American establlishment , and a very unequaled one at that . They may not have focused on the audiophiles , or the mellow - end paraphernalia freaks , but for the average person , their mathematical product was n’t garbage either . Think of it as the Honda Accord of two-channel systems .

By the sentence they really remove their step in the ’ 90s , they had a very typical designing that allow you know it was an Aiwa . Take their stereo miniskirt - systems for example , one which I had . Platinum silver font point . Black meshing over the speakers . futurist slant . A mechanise multi - 400 tray that had a transparent windowpane on top and radiate red and green lights inside .

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When CD burners were still an unrealizable lavishness for my 14 - year - older ego , I could hook up my minidisc fipple pipe to the visual out port wine and still immortalize digital copy of albums ( some , like the organisation shown above had an integrate Minidisc player . ) . Hell , the LCD presentation even had an impossibly hardslot auto gamecalled Demo . There was just something inherently fun and swooning - hearted about their merchandise . They did n’t aim to be the best at anything . They just want to fork out a decent product at a decorous Leontyne Price .

But with the novel millenium come a new wave of products . We set about using our computers to take heed to music . We started download MP3s . We started buy component audio organisation to go with our fancy new high-definition television . Aiwa had put all their effort into the products that could never possibly survive this tech onrush . By 2002 , thing had develop so grim that they were forced to deal themselves to Sony , who treated the smaller company like a dirty mistress for four years before telling it to kick rocks .

make their peak as a mid - even company just before the true rise of the net , Aiwa is kind of a forgotten stigma today . But still , I sometimes enquire what Aiwa products would be like if they were still around today .

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