The Reason So Many Movies Open on Christmas Day
When Paramount decide to issue the Bob Hope and Bing Crosby comedyRoad to Rioin theatre on December 25 , 1947 , studio executives were slightly concerned . Would moviegoers consider the premiere of a film on Christmas Day to be in poor discernment ? Would it be offensive to some ? They should n’t have worried . The moving-picture show was a hit , make an impressive $ 4.5 million , and Hollywood has made Christmas Day ( or near - Christmas Day ) releases a major part of their financial strategy ever since ....